ASEmerson.com – Tech Connoisseur

Coors stand-up comedian commercials insult my intelligence

Posted in Advertising by Anthony (Tony) Emerson on July 1, 2009

I saw this commercial for the Coors, which is a stand-up comedian making a joke about the color changing cans, followed by a run-off-the-mill spot also for Coors. These cans, by the way, enjoyed the lowest usefulness to ad spend ratio of any product ever until June, when Microsoft launched Bing.

I can understand advertising being low brow. You don’t want to waste any impressions on morons by using a creative execution that’s above their heads.

But notice the proper use of their, as opposed to there or they’re (get used to it). Terrible advertising like Jeff Dye here selling his soul for bad beer is like people haplessly writing with terrible grammar: it seems like one is assuming everybody else is as dumb or dumber than you. And that assumption, my friends, is how you insult my intelligence.

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One Response

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  1. Tony said, on July 1, 2009 at 11:17 pm

    This writing sucks.


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