ASEmerson.com – Tech Connoisseur

Bing cashback on eBay

Posted in Advertising by Anthony (Tony) Emerson on July 3, 2009
Bing gives cashback for some PPC clients

Bing gives cashback eBay now

MSN always had a “Cashback” program, but it’s greatly expanded with the release of Bing. Around June 20, everybody started noticing that eBay was one of its affiliates.

I don’t know about everybody else, but I consider eBay one of the most advanced marketplaces that exists. Supply and demand seem to be perfectly matched in thousands of deals a day. It’s also where I get the majority of my sneaker collection, most of which gets resold for a 20-35% profit. (Much better than most of my stock picks – forget about it.)

The problem is I have to wait at least a year for shoes to appreciate (demand increases as an already limited supply of unworn sneakers dwindles), mainly due to shipping costs that I need to cover. If I can save 8% on an order, I may be able to save myself some time and closet space, too.

Coors stand-up comedian commercials insult my intelligence

Posted in Advertising by Anthony (Tony) Emerson on July 1, 2009

I saw this commercial for the Coors, which is a stand-up comedian making a joke about the color changing cans, followed by a run-off-the-mill spot also for Coors. These cans, by the way, enjoyed the lowest usefulness to ad spend ratio of any product ever until June, when Microsoft launched Bing.

I can understand advertising being low brow. You don’t want to waste any impressions on morons by using a creative execution that’s above their heads.

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